Conglomerate- A combination of two or more corporations that are involved in entirely different businesses together in the same building. (Viacom owns MTV, Dreamworks, Shockwave, BET, CMT, Comedy Central and more)
Demographic- The characteristic of a human population used by government, marketing or opinion research.
Early Adopter- A person who is given company products to start a new trend, they are know as trendsetters.
Coolhunting- Is a daily update on the new fashions and trends.
The Paradox Of Coolhunting- It kills what is finds, when people start wearing the new fashion people come up with an even newer fashion to keep up.
Synergy- Two or more agents working together to produce a result that is not used by any other agents.
Horizontal Integration- Describes a type of ownership or control. It is used by big businesses to sell the same product in numerous markets.
Ancillary Markets- Companies who sell their products to a lot of markets to get more profit.
The Feedback Loop- When companies do research to figure out the next trend.
No comments:
Post a Comment